Built for registered dietitians in private practice

Plan the week on Sunday night, and know by Thursday who is still eating breakfast

NourishPlanner sends each client a week of meals she can actually cook, then asks her one small question a day. You open the adherence view before the session and already know where the week went sideways.

  • Running in 268 US private practices
  • HIPAA aligned hosting, signed BAA on every plan
  • First client plan out the door in one afternoon
A dietitian and her client talking across a table with fresh vegetables and an open notebook in a bright kitchen consultation room

Thursday view: 7 of 9 clients still logging

The part nobody bills for

The plan was fine. The Wednesday was the problem.

You build a careful week around her schedule, her budget and her lab work. She leaves the session sure of it. Then Tuesday runs long, Wednesday she eats standing up, and by the time you see her again you are reconstructing eleven days from memory.

Rebuilding the week out loud

The first fifteen minutes of every follow up go to recall. Three sessions a day, four days a week, and that is roughly 156 billable hours a year spent on a food record nobody wrote down.

About $18,700 of session time a year

Plans typed twice

You draft the week in a document, paste it into an email, then rewrite half of it when she says the family will not touch lentils. Most practices lose four to six hours a week to that copy work.

Five hours a week, every week

The quiet drop off

Clients rarely announce that they have stopped. They just miss a week, then a month, and the rebooking never happens. Silent attrition between session three and session five is the single biggest revenue leak in a counseling practice.

One lost client is $640 of package value

Notes written from nothing

Insurance wants specifics and your chart note has adjectives. Without a dated record of what she actually ate, the intervention section of the note is guesswork you then have to defend at reauthorization.

Denied claims average $112 each

How the week runs

Four moves, and the week reports on itself

Nothing here asks your client to become a food logger. She gets a plan she can read on a phone in the grocery aisle, and she answers one question a day with her thumb.

  1. 01

    Set her pattern once

    Calorie and macro targets, allergies, texture needs, cultural preferences, budget per week, how many nights she genuinely cooks, and the two dinners the household will never eat. That profile drives every plan after it.

  2. 02

    Build Sunday's week in about six minutes

    Start from one of your own saved weeks, swap the meals that will not fit her Tuesday, and the grocery list rebuilds itself by aisle. Send it, or let it release on a schedule you set.

  3. 03

    She answers one question a day

    A single text or app card asks what actually happened at each meal: as planned, swapped, skipped, or eaten out. It takes about ten seconds and needs no login, no grams, no photographs.

  4. 04

    Open the adherence view before the session

    Your caseload sorts by who is drifting. You see which meals hold, which ones collapse, and which day of the week breaks the plan, then walk into the session with a real question instead of a blank page.

A kitchen counter in daylight with fresh vegetables, a wooden cutting board, a bowl and an open notebook

What is inside

Six things you would otherwise do by hand

Every feature exists because a dietitian in practice asked for it after her third month of using the product with real clients.

Your recipes, your portions

Import the handouts and recipe cards you already use, set portions by household member, and NourishPlanner keeps the yields honest when you scale a meal from two to five. Nothing you send carries a stranger's food philosophy.

Grocery lists sorted by aisle

Every plan produces one list, grouped the way a store is laid out and priced against a regional basket so she can see the week before she spends it. Clients who shop from the list swap fewer dinners.

Ten second daily check in

Delivered by text message or in the client app, with the reminder time set per client because a 7 a.m. nurse and a 10 p.m. bartender do not answer at the same hour. She can reply with a swap and the plan updates itself.

Adherence view across the caseload

One screen ranks every active client by how much of the week held, with the meal and the weekday that keeps failing called out. You can spot a Thursday collapse three weeks before she cancels.

Session notes that write themselves

Each follow up opens with a dated summary of the interval: meals kept, meals swapped, patterns worth naming. Copy it into your chart note or export it as a PDF for the referring physician.

Sunday release on autopilot

Queue four weeks of plans for a client at once and let them release one Sunday at a time, so a vacation week or a lab draw week does not have to be rebuilt on a Sunday night. You can pause any client without deleting her history.

What practices report

Numbers from the practices that switched

Figures below are the median across 268 US practices measured over the ninety days after onboarding, compared with the ninety days before it.

73%

daily check in response rate

One question, one tap, a reminder timed to her actual day. Nothing to install and nothing to weigh, so the answer rate holds long after the novelty of a food journal is gone.

4.9 hrs

a week back in the calendar

Plans are built from your saved weeks instead of typed fresh, grocery lists generate themselves, and follow up prep drops from fifteen minutes to about three. Two practices used the hours to add a Friday group class.

+2.6

extra sessions per client package

When drift is visible in week two you can call it in week two. Clients who get a specific, evidence based nudge before they disengage book on average 2.6 more sessions before closing out.

$1,140

added monthly revenue per dietitian

Retention plus reclaimed hours, priced at a typical $95 follow up rate. That is the median lift among solo practitioners in the first two quarters after switching.

A week in the product

What Sunday to Saturday actually looks like

This is the rhythm a practice settles into by the second or third week. Nothing about it depends on you being at a desk on a Sunday evening.

Sunday, 6 p.m.

The queued plan releases to the client by email and in the app. She sees seven days of meals, the grocery list grouped by aisle, and two nights already marked as leftovers because that is what her Wednesday allows.

Your evening stays yours

Monday to Saturday

One question a day at the hour she chose. As planned, swapped, skipped, or eaten out. If she swaps, she picks from the alternatives you approved, and the grocery list for the rest of the week updates itself.

About ten seconds of her day

Thursday, mid morning

Your caseload view sorts by drift. Two clients have gone quiet, one has swapped four dinners in a row. You send a two line message to the one who matters instead of waiting fourteen days to find out.

The moment the week can still be saved

Before the session

The follow up opens with a dated interval summary: which meals held, which weekday keeps failing, what she told you in her own words. You read it in ninety seconds on the way into the room.

Fifteen minutes of recall, gone

During the session

You counsel from evidence instead of memory. Adjust her pattern once and every plan after it inherits the change, so the next Sunday goes out already reflecting what you decided together.

One edit, every week after

End of the month

Export the interval summaries for a referring physician, pull adherence trends for a reauthorization packet, and see which of your saved weeks clients actually keep so the library gets better on its own.

Dated detail for every claim

Honest fit

Who this suits, and who it does not

We would rather lose a sale than spend three months onboarding a practice this was never built for. Here is the plain version.

A good fit if

  • You run a private practice or a small group counseling adult clients, mostly women, over a package of sessions.
  • You already have recipes, handouts and portion standards you trust, and you want them delivered rather than replaced.
  • The gap between sessions is where you lose people, and you want to see the drift while there is still time to act on it.
  • You want a flat monthly cost you can put in a budget and forget about.

Probably not a fit if

  • You need a full charting and scheduling system. This sits beside those, it does not replace them.
  • You want the software to generate meal plans from a database with no input from you. That is not what this is.
  • You work exclusively in inpatient clinical nutrition, where the week between sessions is not the problem.

What a practice usually replaces

  • A word processing document per client, per week
  • A separate grocery list built by hand on Sunday
  • Manual reminder texts typed one at a time
  • A food logging app clients abandon in the second week
  • A spreadsheet tracking who has gone quiet

Across the practices that switched, that is five tools down to one, and the Sunday evening back.

Set up in one afternoon

Import your recipes, set one client pattern, build the first week and send it. Most practitioners have a plan in a client's hands before dinner on the day they start.

Book a demo

From the practices

Dietitians who stopped guessing at Wednesday

I used to spend the first quarter of every follow up asking what she ate. Now I open the week, see that Tuesday and Thursday dinners fell apart while breakfast held all seven days, and we spend the session on the actual problem, which was her commute.

Marisol Reyes, MS, RDN, CDCES Owner, Reyes Nutrition Counseling, Tucson, Arizona

My clients are women in their fifties juggling parents and teenagers. They will not weigh food and they will not photograph it. They will answer one question while the kettle boils, and that turned out to be enough for me to counsel from.

Diane Kowalski, RD, LDN Clinical lead, Harborline Nutrition, Providence, Rhode Island

We run four dietitians and we were building plans in four different formats. Standardizing on one library cut our Sunday admin from about five hours to under one, and our reauthorization packets finally have dated intake detail in them.

Angela Whitfield, MPH, RDN Practice director, Cedar Grove Nutrition Group, Raleigh, North Carolina
268US private practices sending weekly plans
41,300meal plans delivered in the last quarter
4.8 / 5average rating from practicing dietitians

The client side

What she gets, and what she is never asked to do

Your client is not a user of a nutrition platform. She is a woman with a job, a household and forty five minutes on a Tuesday. Everything on her side of the product was designed against that.

What lands on her phone

  • Seven days of meals written in plain language, readable in a grocery aisle
  • One grocery list, grouped by aisle, with a rough weekly cost
  • Prep notes for the two nights she said she would batch cook
  • A short daily message she can answer with one tap
  • Approved swaps for every dinner, so a change is not a failure

What she is never asked for

  • No weighing, no grams, no barcode scanning
  • No photographs of her plate
  • No calorie total on the screen unless you choose to show it
  • No streak counter and no red compliance badge
  • No account setup ordeal: text message check ins need no app at all
10 secmedian time to answer the daily check in
81%of clients still answering in week eight
0apps your client is required to install

Pricing

One flat monthly rate, no charge per client

Every plan includes unlimited clients, unlimited plans, text and in app check ins, the adherence view and a signed business associate agreement. You are never billed for growth.

Solo Dietitian

$39 per month

For one registered dietitian running her own caseload.

  • One practitioner seat
  • Unlimited clients and weekly plans
  • Daily check ins by text or app
  • Adherence view and session summaries
  • Your own recipe and plan library
  • Email support, replies inside one business day
Book a demo

Group

$175 per month

For multi site groups and hospital affiliated outpatient teams.

  • Unlimited practitioner seats across sites
  • Site level adherence and utilization reporting
  • Single sign on and role based permissions
  • Bulk client import from your EHR export
  • Quarterly review with a registered dietitian on our team
  • Named contact and a two hour support response target
Request a quote

Every plan is billed monthly in US dollars and can be cancelled at any time from your account settings. No setup fee, no per client charge, and your data exports in full whenever you ask.

Questions dietitians ask us

Straight answers before you book anything

The Counseling Table

The business half of the job, written down

Credentialing, denials, intake paperwork and the week two drop off. Our magazine answers the questions that decide whether a private nutrition practice pays for itself.

Read every article in The Counseling Table

Talk to us

Bring one difficult client to the demo

Not a slide deck. Pick the client whose week never survives past Wednesday, and we will build her next seven days live in about fifteen minutes so you can judge the product on your own caseload. Demos are run by someone who has sat in a counseling room.

We reply within one business day, and we do not add you to a newsletter. Prefer email? Write directly to jimenezjulien42@gmail.com.

What the fifteen minutes cover

  • Setting a real client pattern: targets, allergies, budget and the nights she cooks
  • Building next week from a saved template and swapping two dinners
  • The grocery list rebuilding itself by aisle
  • Sending the daily check in and reading the adherence view
  • Exporting a session summary for a referring physician

If NourishPlanner is not the right fit for how you counsel, we will tell you in the call rather than after the first invoice.